LOS ANGELES–(BUSINESS WIRE)–May 12, 2022–
As fashion fully embraces NFT drops, Balmain is leading the way with the new NFT marketplace MINTNFT as an exclusive guide to a much larger decentralized dimension. The Los Angeles-based company will elevate the fashion house’s iconic heritage in a forward-looking Web 3. -founder James Sun (both pictured).
MINTNFT co-founder James Sun (left) with Balmain creative director Olivier Rousteing at the Balmain boutique opening in New York. Photo credit: Balmain
A single dynamic “non-fungible thread” will take French high fashion Dive deep into the metaverse as this NFT evolves over time as a key part of the house’s future accessory, sneaker, and fashion celebrations, combining both physical and digital, while delivering the benefits of membership in the family of influencers of the brand called “Balmain Army”.
Since its creation by legendary designer Pierre Balmain in 1945, historic Parisian house Balmain has been celebrated for its singular history of creating timeless designs that consistently convey a unified and unique vision, a long, unbroken thread.
“Maintaining a thread is essential in fashion”, explains Olivier Rousteing, creative director of Balmain. “In order to extend a clear vision and advance a distinct aesthetic, each collection overseen by a fashion designer must be bound by a single unifying thread.”
To reflect and celebrate this unparalleled and continuing tradition, the Balmain-MINTNFT collaboration offers a one-of-a-kind NFT, defined as a “non-fungible thread”.
“I never set out to be just cool,” Rousteing notes. “Instead, my goal has always been to make the designs in this house timeless. A designer needs to create collections linked together by a common thread. And it’s important never to sever that thread, because the moment that happens… well, that means you’ve failed. It means you haven’t been able to extend a clear vision and advance a distinct aesthetic.
Co-founded by technology and entertainment innovators James Sun and Teddy Zee, MINTNFT stands out in the rapidly evolving Web 3 space with its proprietary video provenance technology and its mission to make the consumer experience simple, safe and secure. .
“In a world plagued by NFT speculation and plagiarism, our minting platform and strategic input helps protect Balmain’s intellectual property and iconic legacy,” Sun comments.
MINTNFT and Balmain previously collaborated on an NFT campaign with Mattel’s Barbie earlier this year. MINTNFT works with premium brands and big IPs, having raised just under $5 million from major blockchain companies and investors such as Ripple, Dapper Labs, Alumni Ventures Group and SparkLabs.
As Balmain CEO Jean-Jacques Guével comments, “To develop a truly innovative Web3 strategy, it would be hard to think of a better set of partners than MINTNFT and Ripple. We are excited to work closely with them to create Balmain’s space in the metaverse and to work on a host of unique and exciting projects in the future.
Because Balmain prioritizes environmental protection, MINTNFT selected Ripple as a blockchain partner to support the creation of sustainable NFT experiences for Balmain on the XRP Ledger (XRPL), which was the first major blockchain to go neutral. in carbon in 2020. It settles transactions instantly, scalably, and without the energy costs associated with proof-of-work blockchains. Together, Ripple and mintNFT bring the first trendy NFTs to the XRPL blockchain.
MINTNFT is a new marketplace for non-fungible tokens (NFTs) that makes collecting NFTs simple, safe, and secure. The company is focused on providing easy mainstream consumer integration, high level of security and IP protection for brands and artists. Through collaboration, community, and successful activations, MINTNFT aims to deliver a richer and more meaningful experience around NFTs. https://mintnft.com
More than 75 years ago, when Pierre Balmain first presented his “New French Style”, it immediately became clear to all that his eponymous house offered a resolutely fresh, daring and feminine take on haute couture, a design that broke with many well-established conventions of the time. His audacity paid off. Pierre Balmain became one of the few young French talents who ushered in the golden age of mid-century couture and helped reestablish Paris as the fashion capital of the world.
For more than a decade, Balmain’s creative director, Olivier Rousteing, has inventively built on the extraordinary legacy of Pierre Balmain, while always staying true to his own determination to design clothes that reflect the way his military Balmain inclusive, powerful and global wishes to live. today. The result is a unique and instantly recognizable Balmain silhouette, style and attitude that showcases the singular craftsmanship of the house’s famous ateliers, while constantly referencing a rich Parisian heritage. For more information, visit balmain.com.
Ripple is a crypto solutions company transforming the way the world moves, manages and tokenizes value to inspire new business models and create more economic opportunity. Our long-term vision is to enable the Internet of Value, where the world moves value as information moves today. Through RippleX, we are helping to accelerate the Internet of Value by inspiring and enabling developers to build solutions that use the XRP Ledger, its native digital asset XRP, and related technologies. ondulation.com
CONTACT: MINTNFT press contact:
KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA
KEYWORD INDUSTRY: SOFTWARE MEN INTERNET LUXURY CONSUMER TECHNOLOGY FASHION TEXTILES SECURITY RETAIL WOMEN OTHER TECHNOLOGIES MANUFACTURING
Copyright BusinessWire 2022.
PUBLISHED: 05/12/2022 10:13 a.m. / DISK: 05/12/2022 10:13 a.m.
