Hela Clothing investor forum successfully concludes – the Island

The Sri Lanka Institute of Marketing (SLIM) recently signed a memorandum of understanding with the Sri Lanka Association for Software Services Companies (SLASSCOM), the national chamber of knowledge and innovation industry in Sri Lanka. The MoU was signed to facilitate internship opportunities for SLIM undergraduates in the SLASSCOM landscape.

Signed on September 21, 2021, this partnership will allow SLIM undergraduates to broaden their horizons through internship opportunities with SLASSCOM member companies. This collaboration would create new development avenues and opportunities for students to further their education, learn about the IT / BPM industry, and advance their career prospects. In addition, SLIM members could participate in mentoring programs organized by SLASSCOM Forums and Centers of Excellence.

Together, SLIM and SLASSCOM would be able to formulate learning and development initiatives for both organizations through mutually shared resources that would enhance skills, competencies, training and other development pathways. In addition, according to the agreement, the two organizations would be able to share resources for events, facilitate access to events for both members and organize collaborative events to support the two organizations.

Speaking on this mutually beneficial agreement between SLIM and SLASSCOM, SLIM President Thilanka Abeywardena said: “The mutual understanding between the two companies is beneficial for both parties. SLIM aims to provide a skilled workforce to the country through marketing training. This goal aligns with SLASSCOM Forums on Marketing, Capacity, Regional Development, Entrepreneurship, Technology, Quality, Business Process Management, Innovation and Human Resources. Together we hope to facilitate the formation of a comprehensive group of “future-ready” business leaders ready to meet the challenges of Sri Lanka’s business landscape. “

SLIM Vice President of Education Nuwan Gamage added, “This partnership will improve the overall quality of SLASSCOM’s workforce, as our bright and innovative undergraduates join their workforce. organization. Likewise, this opportunity holds great promise for our undergraduate students as they would have the opportunity to explore their career options, gain real experience in the business sector and more. As one of the best marketing faculties in the country, we aim to continue to produce highly skilled professionals and excellent marketers for our country.

Sandra de Zoysa, President of SLASSCOM, explained in her speech the importance of talent development and skills development at this critical stage as the country recovers from the effects of COVID-19. She then discussed synergies that SLASSCOM could exploit to expand SLASSCOM’s marketing efforts. Speaking about the need for SLASSCOM to expand its marketing efforts, she noted, “There is a lot to be done on how IT / BPM companies are integrating the Island of Ingenuity brand and this is an area where our industry can gain a lot, with the help of this monumental partnership between SLASSCOM and SLIM.

With over 350 member companies and an employee base of over 30,000, SLASSCOM is the engine of the Imagination Economy: Sri Lanka’s industry of the future, with the potential to become the number one source of income. export to Sri Lanka. Coupled with the expertise of SLIM, as the national marketing organization in Sri Lanka, young aspiring marketers will be nurtured and given the necessary guidance on the path to becoming future-ready marketers with an entrepreneurial spirit. , ready to pave the way for a better tomorrow for Sri Lanka.

Melvin B. Baillie